Islamic Business Ethics and Consumer Trust in the Digital Halal Industry

Abstract

The development of the digital halal industry has driven significant transformations in business practices, particularly through the use of e-commerce platforms that expand market reach and interactions between business actors and consumers. In this context, Islamic business ethics serves as an esensial foundation for maintaining integrity and trust in digital transactions that involve minimal direct interaction. This study aims to analyze the implementation of Islamic business ethics principles in the digital halal industry and to examine their relationship with consumer trust levels. The method used is library research employing a descriptive-analytical qualitative approach through the analysis of various relevant literature, including scientific journals, books, and policy documents. The study results indicate that Islamic business ethics principles such as honesty, transparency, fairness, and trustworthiness play a significant role in building consumer trust in digital transactions. In addition, the consistent application of Islamic business ethics can enhance consumer loyalty and strengthen the competitiveness of business actors in the digital halal industry. This research also found that there is still a gap between the ideal principles of Islamic business ethics and actual practices in the field, especially concerning information transparency and the validity of product halal status. Therefore, the integration of Islamic business ethics values into the digital ecosystem becomes an essential need in supporting the sustainable development of the halal industry.